Narrow Results By
Banff and area businesses, townsite, scenic views
https://archives.whyte.org/en/permalink/descriptions55024
- Part Of
- Luxton family fonds
- Scope & Content
- File consists of photographs pertaining to businesses, tourist attractions and natural views in and around Banff. Includes images of backcountry camps in Banff National Park; the Bow River Boat House; Beaver Lodge and Bampton Cottage [both located on Beaver Street in Banff]; fires at Breton Hall Ho…
- Date Range
- [ca.1890-1900]
- [1896-1898]
- 1904-1905
- [ca.1910-1920]
- 1912
- 1914
- [ca.1930-1935]
- 1933
- 1941
- [ca.1950-1960]
- Reference Code
- LUX / I / D6c / PA - 133 to 182
- Description Level
- 5 / File
- GMD
- Photograph
- Photograph print
1 image
- Part Of
- Luxton family fonds
- Description Level
- 5 / File
- Fonds Number
- LUX
- Series
- LUX / I / D : Professional and Personal
- Sous-Fonds
- LUX / I : Norman Luxton sous-fonds
- Sub-Series
- LUX / I / D6 : Other activities and interests
- Accession Number
- LUX
- Reference Code
- LUX / I / D6c / PA - 133 to 182
- Responsibility
- PA-182 produced by Canadian Pacific
- Date Range
- [ca.1890-1900]
- [1896-1898]
- 1904-1905
- [ca.1910-1920]
- 1912
- 1914
- [ca.1930-1935]
- 1933
- 1941
- [ca.1950-1960]
- Physical Description
- 50 photographs ; b&w prints ; 25 x 20.5 cm or smaller
- Scope & Content
- File consists of photographs pertaining to businesses, tourist attractions and natural views in and around Banff. Includes images of backcountry camps in Banff National Park; the Bow River Boat House; Beaver Lodge and Bampton Cottage [both located on Beaver Street in Banff]; fires at Breton Hall Hotel and Banff Springs Hotel; the Park Museum and Information Bureau; early views of Banff Springs Hotel [1904]; Vermillion River Bungalow Camp and the Lake Louise Chalet; Paddy J. Nolan’s home [built by Norman Luxton]; a postcard print titled “Starved Bachelors Retreat Banff Alberta"; swimming at the Cave and Basin[?] and Banff Upper Hot Springs; the Crag and Canyon office [ca.1905]; Skoki Lodge; and the office of photographers Wilson and Fear [1896-1898].
- Notes
- Photographs LUX/I/D6c/PA-181 and 182 [depicting Wilson and Fear storefront] are copies of the same image but annotated with different dates [ca.1896 and ca.1898]. Based on context and dating of related images in Whyte Museum archives, actual image date may be closer to [ca.1894].
- Material Details
- LUX/I/D6c/PA-173 has three red sun-shaped stickers attached to back left corner, red ribbon attached to back right corner
- Name Access
- Wilson, John
- Fear, George
- Fear, William (Bill)
- Nolan, Paddy J.
- Luxton, Norman
- Smyth, S. A.
- Subject Access
- Bow River Boat House
- Pack trips
- Horses
- Teepees
- Boats
- Property
- Land use
- Hotels
- Fire
- Banff Springs Hotel
- Photography
- Businesses
- Tourism
- Hot Springs
- Leisure
- Mountain
- Newspaper
- Organizations
- Travel
- Geographic Access
- Canada
- Alberta
- Banff
- Banff National Park
- Vermilion Lakes
- Lake Louise
- Bow River
- Sulphur Mountain
- Cave and Basin
- Language
- English
- Related Material
- Items LUX/I/D6c/PA-163 to 168 have duplicate negative copies processed as LUX/I/D6c/NA-41 to 46
- Title Source
- Title based on contents of file
- Processing Status
- Processed
Images
This material is presented as originally created; it may contain outdated cultural descriptions and
potentially offensive content.
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Tobacco dance and Sundance, Blackfoot and Stoney Nakoda people
https://archives.whyte.org/en/permalink/descriptions55001
- Part Of
- Luxton family fonds
- Scope & Content
- File consists of photographs pertaining to a 1944 Tobacco Dance event at Beaver Lodge Camp near Gleichen, Alberta; a 1943 Sundance ceremony; an unidentified young Indigenous woman and Indigenous man [possibly Chief Sitting Bull?] standing by the Bow River; distant photographs of a moose in shallow …
- Date Range
- 1943-1944
- [ca.1950-1960]
- Reference Code
- LUX / I / E6 / PA - 107 to 192
- Description Level
- 5 / File
- GMD
- Photograph
- Photograph print
- Part Of
- Luxton family fonds
- Description Level
- 5 / File
- Fonds Number
- LUX
- Series
- LUX / I / E : Collected material
- Sous-Fonds
- LUX / I : Norman Luxton sous-fonds
- Sub-Series
- LUX / I / E6 : Photographs : Stoney
- Accession Number
- LUX
- Reference Code
- LUX / I / E6 / PA - 107 to 192
- Date Range
- 1943-1944
- [ca.1950-1960]
- Physical Description
- 86 photographs : b&w prints ; 9 x 9 cm or smaller
- Scope & Content
- File consists of photographs pertaining to a 1944 Tobacco Dance event at Beaver Lodge Camp near Gleichen, Alberta; a 1943 Sundance ceremony; an unidentified young Indigenous woman and Indigenous man [possibly Chief Sitting Bull?] standing by the Bow River; distant photographs of a moose in shallow water; teepees [context unknown]; aerial views of Morley[?] or Gleichen[?]; and various unidentified Indigenous people, standing and on horseback.
- Notes
- Photographs LUX/I/E6/PA-107 to 120 are annotated on back sides with additional information/context pertaining to specific images.
- Name Access
- Hunter, John
- McLean, George
- Subject Access
- Indigenous Peoples
- Family and personal life
- Community events
- Communities
- Dancing
- Cultural pluralism
- Children
- Teepees
- Landscapes
- Land use
- Animals
- Dogs
- Geographic Access
- Canada
- Alberta
- Morley
- Gleichen
- Bow River
- Language
- English
- Title Source
- Title based on contents of file
- Processing Status
- Processed
This material is presented as originally created; it may contain outdated cultural descriptions and
potentially offensive content.
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Eleanor Luxton early childhood and family album
https://archives.whyte.org/en/permalink/descriptions54637
- Part Of
- Luxton family fonds
- Scope & Content
- File consists of one photograph album containing 54 photograph prints and 2 newspaper clippings pertaining to Norman Luxton winning a turkey shooting contest [ca. 1940] and an Old Timers Association event attended by Eleanor Luxton in Calgary in 1964. Photographs pertain to Eleanor Luxton as a baby…
- Date Range
- [ca. 1904]
- [1907 or 1908]
- 1908
- [ca. 1910 - ca. 1912]
- [ca. 1917 - ca. 1920]
- [ca. 1940]
- 1964
- Reference Code
- LUX / II / C / PD - 3
- Description Level
- 5 / File
- GMD
- Album
- Photograph
- Photograph print
- Newspaper clipping
- Textual record
- Scrapbook
59 images
1 Electronic Resource
- Part Of
- Luxton family fonds
- Description Level
- 5 / File
- Fonds Number
- LUX
- Series
- LUX / II / C : Personal
- Sous-Fonds
- LUX / II : Eleanor Luxton
- Accession Number
- LUX
- Reference Code
- LUX / II / C / PD - 3
- Date Range
- [ca. 1904]
- [1907 or 1908]
- 1908
- [ca. 1910 - ca. 1912]
- [ca. 1917 - ca. 1920]
- [ca. 1940]
- 1964
- Physical Description
- 1 album (54 b&w prints ; 9 x 14 cm or smaller -- 2 newspaper clippings)
- Scope & Content
- File consists of one photograph album containing 54 photograph prints and 2 newspaper clippings pertaining to Norman Luxton winning a turkey shooting contest [ca. 1940] and an Old Timers Association event attended by Eleanor Luxton in Calgary in 1964. Photographs pertain to Eleanor Luxton as a baby and young child with her parents, posing with chickens and a turkey on a farm, with other small children [unidentified] and standing by the Bow River; portrait photographs of Eleanor as a young girl [roughly ages 5 to 12 years old]; a wedding celebration [possibly that of Norman and Georgina Luxton in 1904]; and images of a pregnant woman and a man on a farm [likely Georgina Luxton and possibly her father, David McDougall, ca. 1908]
- Notes
- One photograph of Eleanor Luxton as a young child, posing alone and smiling in a dark dress, was moved to its current location from album LUX / III / A3 / PD - 2.
- Name Access
- Luxton, Eleanor
- Luxton, Georgina
- Luxton, Norman
- McDougall, David
- Southern Alberta Pioneers and Old Timers Association
- Subject Access
- Animals
- Children
- Birds
- Farmland
- Property
- Community events
- Family and personal life
- Dogs
- Weddings
- Geographic Access
- Canada
- Alberta
- Banff National Park
- Bow River
- Calgary
- Reproduction Restrictions
- Restrictions may apply
- Language
- English
- Conservation
- Item has been interleaved with acid-free paper to protect photographs
- Loose images have been placed in mylar
- Item secured with unbleached string to prevent loose items from falling out
- Title Source
- Title based on contents of file
- Processing Status
- Processed
Electronic Resources
Images
This material is presented as originally created; it may contain outdated cultural descriptions and
potentially offensive content.
Read more.
Postcard scrapbook, early 1900s Canada
https://archives.whyte.org/en/permalink/descriptions54621
- Part Of
- Luxton family fonds
- Scope & Content
- File consists of one postcard scrapbook containing 325 postcards. Content pertains to various topics including Canadian landscapes, Indigenous peoples from Alberta, British Columbia, and Northwestern Canada [mostly unidentified] including members of Blackfoot, Squamish, Piegan, Cree, Sarcee and Sto…
- Date Range
- 1903
- 1904
- Reference Code
- LUX / II / E / 2
- Description Level
- 5 / File
- GMD
- Postcard
- Scrapbook
1 image
1 Electronic Resource
- Part Of
- Luxton family fonds
- Description Level
- 5 / File
- Fonds Number
- LUX
- Series
- LUX / II / E : Travel and home records
- Sous-Fonds
- LUX / II : Eleanor Luxton
- Accession Number
- LUX
- Reference Code
- LUX / II / E / 2
- Responsibility
- Photographs produced by W.G. Macfarlane, Montreal Litho. Co. Ltd., John Innes, T.N. Hibben & Co., Thompson's Studio, Warwick Bros. & Rutter Ltd., Bailey Bros. Ltd., an J.W. Vought
- Date Range
- 1903
- 1904
- Physical Description
- ca. 325 prints : b&w and col. postcards ; 9 x 14 cm
- Scope & Content
- File consists of one postcard scrapbook containing 325 postcards. Content pertains to various topics including Canadian landscapes, Indigenous peoples from Alberta, British Columbia, and Northwestern Canada [mostly unidentified] including members of Blackfoot, Squamish, Piegan, Cree, Sarcee and Stoney communities; horses and ranching scenes in Western Canada; cattle and farming; wildlife; hunting and snowshoeing; and hotels and scenic views within the Bow Valley. Named individuals include Piegan Chief Crow Eagle and Winnipeg Jack [Blackfoot], most individuals not identified.
- Material Details
- Scrapbook contains unidentified white powdery substance between a few pages near middle of album.
- Name Access
- Crow Eagle
- Chief Buckskin Charlie
- Winnipeg Jack
- Subject Access
- Indigenous Peoples
- Communities
- Landscapes
- Totem pole
- Animals
- Buffalo
- Horses
- Wildlife
- Sports
- Snowshoes and snowshoeing
- Horse packing
- Hunting
- Hotels
- Fairmont Banff Springs Hotel
- Mount Royal Hotel
- Chateau Lake Louise
- Businesses
- Agriculture
- Ranching
- Geographic Access
- Canada
- Alberta
- British Columbia
- Glacier
- Banff National Park
- Bow Valley
- Bow River
- Calgary
- Lake Minnewanka
- Michigan
- Sault Ste. Marie
- Ontario
- Toronto
- Hamilton
- Niagara Falls
- Devil's Canyon
- Quebec
- Montreal
- Access Restrictions
- Access restricted - see Material Details
- Reproduction Restrictions
- Restrictions may apply
- Language
- English
- Conservation
- Store flat and away from other materials due to unknown chemical content of white powder found inside some pages
- Category
- Cultural pluralism
- Sports, recreation and leisure
- Environment
- Land, settlement and immigration
- Title Source
- Title based on contents of file
- Processing Status
- Processed
Electronic Resources
Images
This material is presented as originally created; it may contain outdated cultural descriptions and
potentially offensive content.
Read more.
Newspaper clippings local news and history
https://archives.whyte.org/en/permalink/descriptions54636
- Part Of
- Luxton family fonds
- Scope & Content
- File consists of one page of song lyrics and 18 newspaper clippings published by the Calgary Herald, the Winnipeg Free Press and The Albertan [mostly 1961 and 1962]. Content pertains to the history of the Bow Valley and Calgary from the late 19th century and onwards; biographies for famous locals i…
- Date Range
- 1938
- [ca. 1960]
- 1961
- 1962
- Reference Code
- LUX / II / E / 6
- Description Level
- 5 / File
- GMD
- Textual record
- Published record
- Newspaper clipping
- Part Of
- Luxton family fonds
- Description Level
- 5 / File
- Fonds Number
- LUX
- Series
- LUX / II / E : Travel and home records
- Sous-Fonds
- LUX / II : Eleanor Luxton
- Accession Number
- LUX
- Reference Code
- LUX / II / E / 6
- Responsibility
- Items published by the Calgary Herald, Winnipeg Free Press, and The Albertan
- Date Range
- 1938
- [ca. 1960]
- 1961
- 1962
- Physical Description
- 0.5 cm of textual records
- Scope & Content
- File consists of one page of song lyrics and 18 newspaper clippings published by the Calgary Herald, the Winnipeg Free Press and The Albertan [mostly 1961 and 1962]. Content pertains to the history of the Bow Valley and Calgary from the late 19th century and onwards; biographies for famous locals including John, George, and David McDougall, May Ross, Dr. R.G. Brett and others; wedding anniversaries, birthday announcements and obituary articles for friends of the Luxton family; the sale of Norman Luxton's gift shop in Banff; McDougall Day and the Calgary Stampede; the 75th anniversary of the Bank of Montreal; Chief Walking Buffalo; and other miscellaneous news.
- Name Access
- McDougall, David
- McDougall, George
- McDougall, John
- McDougall, Annie
- Chief Walking Buffalo
- Brett, Robert G.
- Shiels, Bob
- Burns, Pat
- Ross, May
- Drummond, Thomas Howard
- Collicutt, Frank
- Collicutt, Maggie
- Luxton, Eleanor
- Luxton, Georgina
- Luxton, Norman
- Parlby, Irene
- McKay, Grant
- Subject Access
- Anniversary
- Biography
- Businesses
- Calgary Herald
- Commerce and industry
- Community events
- Community life
- Events
- Family and personal life
- Genealogy
- History
- Hudson's Bay Company
- Immigration and homesteading
- Calgary Stampede
- Music
- Obituary
- Politics and government
- Travel
- Winnipeg Free Press
- Geographic Access
- Canada
- Alberta
- Calgary
- Banff National Park
- Banff
- Manitoba
- Winnipeg
- Edmonton
- Access Restrictions
- Restrictions may apply
- Reproduction Restrictions
- Restrictions may apply
- Language
- English
- Conservation
- Metal paperclip has been removed from two items
- Title Source
- Title based on contents of file
- Processing Status
- Processed
This material is presented as originally created; it may contain outdated cultural descriptions and
potentially offensive content.
Read more.
Flyers, brochures, coupons, catalogues, etc.
https://archives.whyte.org/en/permalink/descriptions54733
- Part Of
- Luxton family fonds
- Scope & Content
- File consists of various advertisements, brochures, booklets, and other product information documents. Content pertains to the T. Eaton Co. [Eaton's], Manitoba Gypsum Co. Ltd., Bluebird Corporation electric washing machine, Hutton's Magneto and Auto Electric Service in Calgary, ADCO manure, Discove…
- Date Range
- [1915-1930]
- 1931
- [1945-1950]
- [1960-1970]
- [1973-1975]
- 1976
- [1980-1990]
- Reference Code
- LUX / II / F1 / 29
- Description Level
- 5 / File
- GMD
- Textual record
- Published record
- Part Of
- Luxton family fonds
- Description Level
- 5 / File
- Fonds Number
- LUX
- Series
- LUX / II / F : Collected material
- Sous-Fonds
- LUX / II : Eleanor Luxton sous-fonds
- Sub-Series
- LUX / II / F1 : Textual
- Accession Number
- LUX
- Reference Code
- LUX / II / F1 / 29
- Date Range
- [1915-1930]
- 1931
- [1945-1950]
- [1960-1970]
- [1973-1975]
- 1976
- [1980-1990]
- Physical Description
- 2 cm of textual records
- Scope & Content
- File consists of various advertisements, brochures, booklets, and other product information documents. Content pertains to the T. Eaton Co. [Eaton's], Manitoba Gypsum Co. Ltd., Bluebird Corporation electric washing machine, Hutton's Magneto and Auto Electric Service in Calgary, ADCO manure, Discovery House kitchen knives, cosmetics and fashion catalogues, Showgard stamp safety mounts, power vacs, Cee-Der-Log Buildings Ltd. [real estate and property development], Behr brand paint, and Red & White grocery store in High River.
- Notes
- Most dates provided are estimates by Processing Archivist based on contents of file
- Name Access
- Fowler, Roy
- Subject Access
- Advertising
- Businesses
- Commerce
- Commercial products
- Industry
- Land use
- Property
- Mines and mineral resources
- Natural resources
- Geographic Access
- Canada
- Alberta
- Banff
- Calgary
- Edmonton
- High River
- Ontario
- Toronto
- Manitoba
- Winnipeg
- Moncton
- Access Restrictions
- Restrictions may apply
- Reproduction Restrictions
- Restrictions may apply
- Language
- English
- Conservation
- Some items have been placed in mylar in file folder
- Category
- Commerce and industry
- Natural resources
- Title Source
- Title based on contents of file
- Content Details
- Flyer for Red & White grocery store has mailing stamp attached to back, and ink stamp which reads: "HIGH RIVER ALBERTA MR [March] 31 [19]31" Back also annotated in black ink: "Roy Fowler Alderigde [sic]"
- Processing Status
- Processed
This material is presented as originally created; it may contain outdated cultural descriptions and
potentially offensive content.
Read more.
Alberta business and news publication history
https://archives.whyte.org/en/permalink/descriptions54754
- Part Of
- Luxton family fonds
- Scope & Content
- File consists of three textual publications and a subject index booklet for a separate publication [accompanying publication not present in fonds]. Content pertains to the history of the Calgary Herald [ca. 1905]; the Alberta Division Canadian Weekly Newspapers Association; the history of Calgary's…
- Date Range
- [1905]
- 1950
- 1955
- [1956-1960]
- Reference Code
- LUX / II / F1 / 39
- Description Level
- 5 / File
- GMD
- Textual record
- Published record
- Part Of
- Luxton family fonds
- Description Level
- 5 / File
- Fonds Number
- LUX
- Series
- LUX / II / F : Collected material
- Sous-Fonds
- LUX / II : Eleanor Luxton sous-fonds
- Sub-Series
- LUX / II / F1 : Textual
- Accession Number
- LUX
- Reference Code
- LUX / II / F1 / 39
- Date Range
- [1905]
- 1950
- 1955
- [1956-1960]
- Physical Description
- 2 cm of textual records (4 volumes ; 23 x 29.5 cm or smaller)
- Scope & Content
- File consists of three textual publications and a subject index booklet for a separate publication [accompanying publication not present in fonds]. Content pertains to the history of the Calgary Herald [ca. 1905]; the Alberta Division Canadian Weekly Newspapers Association; the history of Calgary's business and financial development; and Alberta's economy.
- Subject Access
- Advertising
- Businesses
- Buildings
- Construction
- Commercial products
- Commerce
- Industry
- History
- Anniversary
- Calgary Power Ltd.
- Finances
- Newspaper
- Publication
- Natural resources
- Land, settlement and immigration
- Land use
- Geographic Access
- Canada
- Alberta
- Calgary
- Edmonton
- Reproduction Restrictions
- Restrictions may apply
- Language
- English
- Title Source
- Title based on contents of file
- Processing Status
- Processed
This material is presented as originally created; it may contain outdated cultural descriptions and
potentially offensive content.
Read more.
Canadian news publications
https://archives.whyte.org/en/permalink/descriptions54761
- Part Of
- Luxton family fonds
- Scope & Content
- File consists of 3 full copies of Canadian news publications including The Dominion Illustrated, Montreal Star, and The Montreal Herald, as well as one torn section from a 1937 edition of the Edmonton Bulletin newspaper. Content pertains to business development, agriculture, trade and local history…
- Date Range
- 1890
- 1901
- 1927
- 1937
- Reference Code
- LUX / II / F1 / 41 to 44
- Description Level
- 5 / File
- GMD
- Textual record
- Published record
- Part Of
- Luxton family fonds
- Description Level
- 5 / File
- Fonds Number
- LUX
- Series
- LUX / II / F : Collected material
- Sous-Fonds
- LUX / II : Eleanor Luxton sous-fonds
- Sub-Series
- LUX / II / F1 : Textual
- Accession Number
- LUX
- Reference Code
- LUX / II / F1 / 41 to 44
- Date Range
- 1890
- 1901
- 1927
- 1937
- Physical Description
- 1.5 cm of textual records (4 volumes ; 28.5 x 41 cm or smaller)
- Scope & Content
- File consists of 3 full copies of Canadian news publications including The Dominion Illustrated, Montreal Star, and The Montreal Herald, as well as one torn section from a 1937 edition of the Edmonton Bulletin newspaper. Content pertains to business development, agriculture, trade and local history in Calgary; a Royal Visit by the Duke and Duchess of Cornwall and York to Canada in 1901; Canadian trade, industry and tourism; and political tension between Russia and Japan prior to World War II.
- Subject Access
- Advertising
- Agriculture
- Businesses
- Commerce
- Environment
- Finances
- Indigenous Peoples
- Land, settlement and immigration
- Manufacturing
- Military
- National parks and reserves
- Natural resources
- Politics
- Geography
- History
- Industry
- Government
- Royal Visit
- Royal tours
- Royalty
- Sports and recreation
- Tourism
- Travel
- War
- Geographic Access
- Canada
- Alberta
- Calgary
- Edmonton
- Quebec
- Montreal
- Russia
- Japan
- Language
- English
- Conservation
- Edmonton Bulletin newspaper has been placed in mylar
- All items stored flat in oversize box to prevent further creasing and damage
- Category
- Commerce and industry
- Exploration, discovery and travel
- Land, settlement and immigration
- Politics
- Title Source
- Title based on contents of file
- Content Details
- Items are arranged chronologically in file box: LUX / II / F1 / 41 : "The Dominion Illustrated" [1890] LUX / II / F1 / 42 : "The Royal Visit to Canada 1901", Montreal Star LUX / II / F1 / 43 : "The National Number of the Montreal Herald" [1927] LUX / II / F1 / 44 : "Edmonton Bulletin" [1937]
- Processing Status
- Processed
This material is presented as originally created; it may contain outdated cultural descriptions and
potentially offensive content.
Read more.
Papaschase Indian Reserve land zoning map
https://archives.whyte.org/en/permalink/descriptions55611
- Part Of
- Luxton family fonds
- Scope & Content
- File consists of one zoning map depicting the Papaschase Indian Reserve south of the Saskatchewan River and surrounding area. Map is titled "Plan of Township 52 Range 24 West of the Fourth Meridian".
- Date Range
- 1908
- Reference Code
- LUX / III / C2 / 22
- Description Level
- 5 / File
- GMD
- Map
- Part Of
- Luxton family fonds
- Description Level
- 5 / File
- Fonds Number
- LUX
- Series
- LUX / III / C : Extended family
- Sous-Fonds
- LUX / III : Luxton family sous-fonds
- Sub-Series
- LUX / III / C2 : McDougall and Ross families papers and photographs
- Accession Number
- LUX
- Reference Code
- LUX / III / C2 / 22
- GMD
- Map
- Responsibility
- Produced by the Canadian Department of the Interior
- Date Range
- 1908
- Physical Description
- 1 map : b&w photozincograph print ; 34 x 41 cm
- Scope & Content
- File consists of one zoning map depicting the Papaschase Indian Reserve south of the Saskatchewan River and surrounding area. Map is titled "Plan of Township 52 Range 24 West of the Fourth Meridian".
- Geographic Access
- Canada
- Alberta
- Saskatchewan River
- Edmonton
- Access Restrictions
- Fragile material - handle with caution
- Language
- English
- Title Source
- Title based on contents of file
- Processing Status
- Processed
This material is presented as originally created; it may contain outdated cultural descriptions and
potentially offensive content.
Read more.