Narrow Results By
Compass, Banff fun, Jasper malls
https://archives.whyte.org/en/permalink/descriptions55988
- Part Of
- Ben Gadd fonds
- Scope & Content
- File consists of printed photographs compiled by Ben Gadd pertaining to his book, Handbook of the Canadian Rockies. Images depict mountain views and geological formations in the Canadian Rockies; a compass and a map of Banff National Park; Ben Gadd working as a naturalist/interpreter; artist Matthe…
- Date Range
- [ca.1990-1995]
- Reference Code
- V810 / II / A / PA - 1 to 39
- Description Level
- 5 / File
- GMD
- Photograph
- Part Of
- Ben Gadd fonds
- Description Level
- 5 / File
- Fonds Number
- M590
- V810
- S61
- Series
- V810 / II : Research and publication records
- Sous-Fonds
- V810
- Sub-Series
- V810 / II / B : Handbook of the Canadian Rockies
- Accession Number
- 2021.20
- Reference Code
- V810 / II / A / PA - 1 to 39
- GMD
- Photograph
- Responsibility
- Produced by Ben Gadd
- Date Range
- [ca.1990-1995]
- Physical Description
- 39 photographs : col. prints ; 15 x 10 cm
- Scope & Content
- File consists of printed photographs compiled by Ben Gadd pertaining to his book, Handbook of the Canadian Rockies. Images depict mountain views and geological formations in the Canadian Rockies; a compass and a map of Banff National Park; Ben Gadd working as a naturalist/interpreter; artist Matthew Wheeler creating illustrations for the book; the construction of commercial buildings in Jasper; Cia Gadd comparing colour swatches; and deer grazing, possibly outside of the Gadd family home in Jasper.
- Material Details
- Photographs were originally stored in Tekarra Color Lab envelope
- Name Access
- Gadd, Ben
- Gadd, Cia
- Wheeler, Matthew
- Subject Access
- Publication
- Map
- Landscapes
- Wildlife
- Deer
- Mountains
- Construction
- Townsite development
- Geology
- Environment
- Natural history
- Science and technology
- Geographic Access
- Canada
- Alberta
- Banff National Park
- Jasper
- Reproduction Restrictions
- Restrictions may apply
- Language
- English
- Related Material
- Corresponding negatives in file V810 / II / A / NA - 1 to 51
- Category
- Environment
- Science and technology
- Title Source
- Original title used
- Processing Status
- Processed
This material is presented as originally created; it may contain outdated cultural descriptions and
potentially offensive content.
Read more.
Compass, Banff fun, Jasper malls
https://archives.whyte.org/en/permalink/descriptions55989
- Part Of
- Ben Gadd fonds
- Scope & Content
- File consists of negative photographs compiled by Ben Gadd pertaining to his book, Handbook of the Canadian Rockies. Images depict mountain views and geological formations in the Canadian Rockies; a compass and a map of Banff National Park; Ben Gadd working as a naturalist/interpreter; artist Matth…
- Date Range
- [ca.1990-1995]
- Reference Code
- V810 / II / A / NA - 1 to 15
- Description Level
- 5 / File
- GMD
- Photograph
- Part Of
- Ben Gadd fonds
- Description Level
- 5 / File
- Fonds Number
- M590
- V810
- S61
- Series
- V810 / II : Research and publication records
- Sous-Fonds
- V810
- Sub-Series
- V810 / II / B : Handbook of the Canadian Rockies
- Accession Number
- 2021.20
- Reference Code
- V810 / II / A / NA - 1 to 15
- GMD
- Photograph
- Responsibility
- Produced by Ben Gadd
- Date Range
- [ca.1990-1995]
- Physical Description
- 51 photographs : b&w negatives ; 35 mm
- Scope & Content
- File consists of negative photographs compiled by Ben Gadd pertaining to his book, Handbook of the Canadian Rockies. Images depict mountain views and geological formations in the Canadian Rockies; a compass and a map of Banff National Park; Ben Gadd working as a naturalist/interpreter; artist Matthew Wheeler creating illustrations for the book; the construction of commercial buildings in Jasper; Cia Gadd comparing colour swatches; and deer grazing, possibly outside of the Gadd family home in Jasper.
- Material Details
- Photographs were originally stored in Tekarra Color Lab envelope
- Name Access
- Gadd, Ben
- Gadd, Cia
- Wheeler, Matthew
- Subject Access
- Publication
- Map
- Landscapes
- Wildlife
- Deer
- Mountains
- Construction
- Townsite development
- Geology
- Environment
- Natural history
- Science and technology
- Geographic Access
- Canada
- Alberta
- Banff National Park
- Jasper
- Reproduction Restrictions
- Restrictions may apply
- Language
- English
- Related Material
- Corresponding prints in file V810 / II / A / PA - 1 to 39
- Category
- Environment
- Science and technology
- Title Source
- Original title used
- Processing Status
- Processed
This material is presented as originally created; it may contain outdated cultural descriptions and
potentially offensive content.
Read more.
J. F. Garden Transparencies
https://archives.whyte.org/en/permalink/descriptions54103
- Part Of
- Nicholas Morant fonds
- Scope & Content
- File consists of 291 colour transparencies (size 35mm) produced by Nicholas Morant and used by John F. Garden in the creation of his book, 'Nicholas Morant's Canadian Pacific' (1992, Footprint Publishing). Content pertains to the Canadian Pacific Railway and trains, Canadian Pacific tourism imagery…
- Date Range
- [ca. 1950 - ca. 1980]
- Reference Code
- V500 / II / C / 5 / NS - 94 to 384
- Description Level
- 5 / File
- GMD
- Photograph
- Transparency
- Part Of
- Nicholas Morant fonds
- Description Level
- 5 / File
- Fonds Number
- M300 / S20 / V500
- Sous-Fonds
- V500
- Sub-Series
- V500 / II / C / 5 : Professional Photography
- Accession Number
- 7784
- Reference Code
- V500 / II / C / 5 / NS - 94 to 384
- Responsibility
- Produced by Nicholas Morant
- Date Range
- [ca. 1950 - ca. 1980]
- Physical Description
- 291 Photographs: transparencies; colour
- History / Biographical
- J. F. Garden's book, 'Nicholas Morant's Pacific Canada' (1992), uses images, mostly in colour, produced throughout Nicholas Morant's extensive career as a photographer for Canadian Pacific from 1929 - 1981.
- Scope & Content
- File consists of 291 colour transparencies (size 35mm) produced by Nicholas Morant and used by John F. Garden in the creation of his book, 'Nicholas Morant's Canadian Pacific' (1992, Footprint Publishing). Content pertains to the Canadian Pacific Railway and trains, Canadian Pacific tourism imagery (landscapes, staged photoshoots, etc.) and other images of landscapes and wildlife throughout Canada.
- Notes
- Formerly stored together in 2 red binders, with label 'J.F. Garden Transparencies'. Many transparency slides individually labelled prior to acquisition with information such as zoom percentage, page number (referencing where in J.F. Garden's book they were expected to appear), etc. Mostly kept in original 35mm slide pages, but some moved and kept in same order / positions on new slide sheets for labelling and conservation reasons.
- Storage Range
- In file box V500 / II / C / 5 / NS - 1 to V500 / II / C / 5 / NS - 409
- Name Access
- Garden, John F.
- Subject Access
- Canadian Pacific Railway
- tourism
- Publication
- Landscapes
- Geographic Access
- Canada
- Canadian Rocky Mountains
- Access Restrictions
- Items in this file are not to be accessed or distributed without the explicit permission of their identified copyright owners.
- Reproduction Restrictions
- Items in this file are not to be accessed or distributed without the explicit permission of their identified copyright owners.
- Language
- English
- Conservation
- Transparencies must be stored in mylar sheets to prevent damage from adjacent items, and must only be stored with other transparencies.
- Creator
- Nicholas Morant
- Biographical Source Notes
- http://cs.trains.com/ctr/b/mileposts/archive/2017/02/28/cp-remembers-nicholas-morant.aspx
- Title Source
- Title provided by creator
- Processing Status
- Processed
This material is presented as originally created; it may contain outdated cultural descriptions and
potentially offensive content.
Read more.
John Garden Oversized Print Copies
https://archives.whyte.org/en/permalink/descriptions54225
- Part Of
- Nicholas Morant fonds
- Scope & Content
- File consists of 13 b&w prints, signed by Nicholas Morant, which were given to John Garden by Nicholas Morant for use in his books "Nicholas Morant's Canada" (pub. 1998) and "Nicholas Morant's Canadian Pacific" (pub. 1991). Includes images of Canadian landscapes, portraits, rural scenes, etc.
- Date Range
- [ca. 1930 - ca. 1940]
- [ca. 1940 - ca. 1945]
- [ca. 1950 - ca. 1960]
- Reference Code
- V500 / I / D2 / PA - 1 to 13 O.S.
- Description Level
- 5 / File
- GMD
- Photograph
- Photograph print
- Part Of
- Nicholas Morant fonds
- Description Level
- 5 / File
- Fonds Number
- M300 / V500 / S20
- Sous-Fonds
- V500
- Sub-Series
- V500 / I / D : Photography: Other Photography
- Accession Number
- Unknown
- Reference Code
- V500 / I / D2 / PA - 1 to 13 O.S.
- Responsibility
- Nicholas Morant
- Date Range
- [ca. 1930 - ca. 1940]
- [ca. 1940 - ca. 1945]
- [ca. 1950 - ca. 1960]
- Physical Description
- 13 Photographs: prints; b&w
- Scope & Content
- File consists of 13 b&w prints, signed by Nicholas Morant, which were given to John Garden by Nicholas Morant for use in his books "Nicholas Morant's Canada" (pub. 1998) and "Nicholas Morant's Canadian Pacific" (pub. 1991). Includes images of Canadian landscapes, portraits, rural scenes, etc.
- Name Access
- Garden, John F.
- Subject Access
- Canadian Pacific
- Landscapes
- Portrait
- Photography
- Geographic Access
- Canada
- Access Restrictions
- Items in this file are not to be accessed or distributed without the explicit permission of their identified copyright owners.
- Reproduction Restrictions
- Items in this file are not to be reproduced without the explicit permission of their identified copyright owners.
- Language
- English
- Creator
- Nicholas Morant
- Title Source
- Title based on contents of file
- Processing Status
- Processed
This material is presented as originally created; it may contain outdated cultural descriptions and
potentially offensive content.
Read more.
John Garden Transparency Copies
https://archives.whyte.org/en/permalink/descriptions54223
- Part Of
- Nicholas Morant fonds
- Scope & Content
- ca.125 colour transparencies given to John Garden by Nicholas Morant for use in his books "Nicholas Morant's Canada" (pub. 1998) and "Nicholas Morant's Canadian Pacific" (pub. 1991). Includes images of trains, portraits, scenes and people from Peru, Canadian scenics and images from Royal York Hotel…
- Date Range
- [ca. 1950 - ca. 1960]
- [ca. 1955 - ca. 1975]
- 1964
- Reference Code
- V500 / I / D2 / NS
- Description Level
- 5 / File
- GMD
- Photograph
- Transparency
- Part Of
- Nicholas Morant fonds
- Description Level
- 5 / File
- Fonds Number
- M300 / V500 / S20
- Sous-Fonds
- V500
- Sub-Series
- V500 / I / D: Photography: Other Photography
- Accession Number
- 7784
- Reference Code
- V500 / I / D2 / NS
- Responsibility
- Nicholas Morant
- Date Range
- [ca. 1950 - ca. 1960]
- [ca. 1955 - ca. 1975]
- 1964
- Physical Description
- ca. 125 Photographs: transparencies; colour
- Scope & Content
- ca.125 colour transparencies given to John Garden by Nicholas Morant for use in his books "Nicholas Morant's Canada" (pub. 1998) and "Nicholas Morant's Canadian Pacific" (pub. 1991). Includes images of trains, portraits, scenes and people from Peru, Canadian scenics and images from Royal York Hotel (1964).
- Notes
- File also contains set of photocopied scans depicting Nicholas Morant's original numbering systems and labels for transparencies
- Storage Range
- In box V500/I/D2/NS and V500/I/D3/NS
- Name Access
- Garden, John F.
- Subject Access
- Hotel
- Royal York Hotel
- Train
- Landscapes
- Geographic Access
- Canada
- Ontario
- Canadian Rocky Mountains
- Peru
- Access Restrictions
- Items in this file are not to be accessed or distributed without the explicit permission of their identified copyright owners.
- Reproduction Restrictions
- Items in this file are not to be reproduced without the explicit permission of their identified copyright owners.
- Language
- English
- Creator
- Nicholas Morant
- Title Source
- Title based on contents of file
- Processing Status
- Processed
This material is presented as originally created; it may contain outdated cultural descriptions and
potentially offensive content.
Read more.
John Garden Transparency Copies
https://archives.whyte.org/en/permalink/descriptions54224
- Part Of
- Nicholas Morant fonds
- Scope & Content
- File consists of approx. 100 transparencies given to John Garden by Nicholas Morant for use in his books "Nicholas Morant's Canada" (pub. 1998) and "Nicholas Morant's Canadian Pacific" (pub. 1991). Includes images of trains, Canadian landscapes and other miscellaneous content.
- Date Range
- [ca. 1945 - ca. 1960]
- [ca. 1960 - ca. 1970]
- Reference Code
- V500 / I / D3 / NS
- Description Level
- 5 / File
- GMD
- Photograph
- Transparency
- Part Of
- Nicholas Morant fonds
- Description Level
- 5 / File
- Fonds Number
- M300 / V500 / S20
- Sous-Fonds
- V500
- Sub-Series
- V500 / I / D : Photography: Other Photography
- Accession Number
- Unknown
- Reference Code
- V500 / I / D3 / NS
- Responsibility
- Nicholas Morant
- Date Range
- [ca. 1945 - ca. 1960]
- [ca. 1960 - ca. 1970]
- Physical Description
- ca. 100 Photographs: transparencies
- Scope & Content
- File consists of approx. 100 transparencies given to John Garden by Nicholas Morant for use in his books "Nicholas Morant's Canada" (pub. 1998) and "Nicholas Morant's Canadian Pacific" (pub. 1991). Includes images of trains, Canadian landscapes and other miscellaneous content.
- Storage Range
- In box V500/I/D2/NS and V500/I/D3/NS
- Name Access
- Garden, John F.
- Subject Access
- Canadian Pacific
- Canadian Pacific Railway
- Photography
- Train
- Landscapes
- Geographic Access
- Canada
- Access Restrictions
- Items in this file are not to be accessed or distributed without the explicit permission of their identified copyright owners.
- Reproduction Restrictions
- Items in this file are not to be reproduced without the explicit permission of their identified copyright owners.
- Language
- English
- Conservation
- Items must be stored in acid-free envelopes in box separate from other material types.
- Creator
- Nicholas Morant
- Title Source
- Title based on contents of file
- Processing Status
- Processed
This material is presented as originally created; it may contain outdated cultural descriptions and
potentially offensive content.
Read more.
Personal Interest Files
https://archives.whyte.org/en/permalink/descriptions55796
- Part Of
- Ben Gadd fonds
- Scope & Content
- Sub-series consists of textual records and photographs collected by Ben Gadd. Content pertains to various research subjects, current events and other topics of interest, including: environmental science; wildlife; sports and recreation; Parks Canada; clubs, charities and organizations; natural hist…
- Date Range
- [ca.1980-2015]
- Reference Code
- M590 / I / C
- V810 / I / C
- Description Level
- 4 / Sub-series
- GMD
- Textual record
- Photograph
- Digital image
- Part Of
- Ben Gadd fonds
- Description Level
- 4 / Sub-series
- Fonds Number
- M590
- V810
- Series
- Series I : Personal records
- Sous-Fonds
- M590
- V810
- Sub-Series
- Subseries C : Personal Interest Files
- Accession Number
- 2021.20
- Reference Code
- M590 / I / C
- V810 / I / C
- Date Range
- [ca.1980-2015]
- Physical Description
- ca.180 cm of textual records -- 5 CDs with digital image files -- 1 floppy disk -- ca.122 photograph prints : b&w and col. -- 2 negatives : b&w ; 6 x 7.5 cm -- 26 film strips : col. negatives ; 35 mm
- Scope & Content
- Sub-series consists of textual records and photographs collected by Ben Gadd. Content pertains to various research subjects, current events and other topics of interest, including: environmental science; wildlife; sports and recreation; Parks Canada; clubs, charities and organizations; natural history; and conservation.
- Notes
- Subjects are arranged alphabetically by title. Original titles and arrangement of materials by Ben Gadd has been preserved. See file-level descriptions for content details.
- Name Access
- Gadd, Ben
- Subject Access
- Animals
- Buildings
- Buildings and facilities
- Businesses
- Boats
- Climbing
- Columbia Icefield
- Community events
- Community life
- Conservation
- Dams
- Environment
- Events
- Forestry
- Fishing
- Flowers
- Government
- Geography
- Geology
- Hiking
- History
- Ice climbing
- Land, settlement and immigration
- Landscapes
- Laws and legislation
- Membership
- Mining
- Mountaineering
- Municipal views
- Natural history
- Natural resources
- Parks Canada
- Politics and government
- Property
- Provincial parks and reserves
- Recreation
- Rivers
- Science and technology
- Settlement
- Skiing
- Snakes, Insects
- Sports
- Tourism
- Townsite development
- Trails
- Transportation
- Travel
- Wildlife
- Geographic Access
- Canada
- Alberta
- British Columbia
- United States of America
- Rocky Mountains
- Canadian Rocky Mountains
- Reproduction Restrictions
- Restrictions may apply
- Language
- English
- Category
- Commerce and industry
- Environment
- Exploration, discovery and travel
- Government
- Land, settlement and immigration
- Law and justice
- Natural resources
- Politics
- Science and technology
- Sports, recreation and leisure
- Transportation
- Title Source
- Original title used
- Processing Status
- Processed
This material is presented as originally created; it may contain outdated cultural descriptions and
potentially offensive content.
Read more.
Personal Interest Files - "Maligne Canyon Teahouse" to "Maligne Valley - Not Canyon"
https://archives.whyte.org/en/permalink/descriptions55806
- Part Of
- Ben Gadd fonds
- Scope & Content
- File consists of personal interest materials, including newspaper clippings, research articles, loose notes, and other textual records collected by Ben Gadd. Materials are arranged alphabetically by subject title.
- Date Range
- [ca.1980-2015]
- Reference Code
- M590 / I / C / 94 to 100
- Description Level
- 5 / File
- GMD
- Textual record
- Published record
- Newspaper clipping
- Part Of
- Ben Gadd fonds
- Description Level
- 5 / File
- Fonds Number
- M590
- V810
- S61
- Series
- M590 / I : Personal records
- Sous-Fonds
- M590
- Sub-Series
- M590 / I / C : Personal Interest Files
- Accession Number
- 2021.20
- Reference Code
- M590 / I / C / 94 to 100
- Responsibility
- Compiled by Ben Gadd
- Date Range
- [ca.1980-2015]
- Physical Description
- 12 cm of textual records
- Scope & Content
- File consists of personal interest materials, including newspaper clippings, research articles, loose notes, and other textual records collected by Ben Gadd. Materials are arranged alphabetically by subject title.
- Notes
- Contents of individual folders in file: M590 / I / C / 94 : Maligne Canyon Teahouse M590 / I / C / 95 : Maligne Valley Caribou and Maligne Tours M590 / I / C / 96 : Maligne Valley History M590 / I / C / 97 to 99 : Maligne Valley Planning [Files 1 to 3 of 3] M590 / I / C / 100 : Maligne Valley - Not Canyon
- Name Access
- Gadd, Ben
- Subject Access
- Sports and recreation
- Tourism
- Environment
- Businesses
- History
- Natural history
- Landscapes
- Conservation
- Geographic Access
- Canada
- Alberta
- Maligne Canyon
- Maligne Lake
- Jasper National Park
- Reproduction Restrictions
- Restrictions may apply
- Language
- English
- Title Source
- Original title used
- Processing Status
- Processed
This material is presented as originally created; it may contain outdated cultural descriptions and
potentially offensive content.
Read more.
Personal Interest Files - "Marmot Basin Expansion" to "Palisades Centre"
https://archives.whyte.org/en/permalink/descriptions55809
- Part Of
- Ben Gadd fonds
- Scope & Content
- File consists of personal interest materials, including newspaper clippings, research articles, loose notes, and other textual records collected by Ben Gadd. Materials are arranged alphabetically by subject title.
- Date Range
- [ca.1980-2015]
- Reference Code
- M590 / I / C / 101 to 119
- Description Level
- 5 / File
- GMD
- Textual record
- Published record
- Newspaper clipping
- Part Of
- Ben Gadd fonds
- Description Level
- 5 / File
- Fonds Number
- M590
- V810
- S61
- Series
- M590 / I : Personal records
- Sous-Fonds
- M590
- Sub-Series
- M590 / I / C : Personal Interest Files
- Accession Number
- 2021.20
- Reference Code
- M590 / I / C / 101 to 119
- Responsibility
- Compiled by Ben Gadd
- Date Range
- [ca.1980-2015]
- Physical Description
- 12 cm of textual records
- Scope & Content
- File consists of personal interest materials, including newspaper clippings, research articles, loose notes, and other textual records collected by Ben Gadd. Materials are arranged alphabetically by subject title.
- Notes
- Contents of individual folders in file: M590 / I / C / 101 : Marmot Basin Expansion M590 / I / C / 102 : Military M590 / I / C / 103 : Mining M590 / I / C / 104 : Mission Statement, Policy M590 / I / C / 105 : MLAs, MPs M590 / I / C / 106 : Pat Morrow M590 / I / C / 107 : Mountain Biking, New Jasper Trails Project M590 / I / C / 108 : Mumm Creek M590 / I / C / 109 : Nakimu Cave M590 / I / C / 110 : National Party M590 / I / C / 111 : National Parks M590 / I / C / 112 : Natural Areas, Special Places 2000 M590 / I / C / 113 : Natural History Tours M590 / I / C / 114 : Northern River Basins Study M590 / I / C / 115 : Oldman Dam M590 / I / C / 16 : Park Link M590 / I / C / 117 : Parks for Tomorrow M590 / I / C / 118 to 119 : Palisades Centre [Files 1 and 2 of 4]
- Name Access
- Gadd, Ben
- Subject Access
- Sports and recreation
- Bicycles
- National parks and reserves
- Tourism
- Travel
- Environment
- Natural history
- Natural resources
- Oil
- Landscapes
- Conservation
- Military
- Government
- Geographic Access
- Canada
- Alberta
- Marmot Basin
- Nakimu Caves
- Mumm Creek
- Jasper National Park
- Glacier National Park
- Reproduction Restrictions
- Restrictions may apply
- Language
- English
- Title Source
- Original title used
- Processing Status
- Processed
This material is presented as originally created; it may contain outdated cultural descriptions and
potentially offensive content.
Read more.
Photos - miscellaneous geo, David McIntyre, etc.
https://archives.whyte.org/en/permalink/descriptions55993
- Part Of
- Ben Gadd fonds
- Scope & Content
- File consists of photographs depicting bears, mountain views, geological formations, field work and related subjects. Photographs were given to Ben Gadd by John Winnier[?] and David McIntyre for use in the second edition of his book, Handbook of the Canadian Rockies.
- Date Range
- [ca.1990-1995]
- Reference Code
- V810 / II / A / PA - 163 to 200
- Description Level
- 5 / File
- GMD
- Photograph
- Part Of
- Ben Gadd fonds
- Description Level
- 5 / File
- Fonds Number
- M590
- V810
- S61
- Series
- V810 / II : Research and publication records
- Sous-Fonds
- V810
- Sub-Series
- V810 / II / A : Handbook of the Canadian Rockies
- Accession Number
- 2021.20
- Reference Code
- V810 / II / A / PA - 163 to 200
- GMD
- Photograph
- Date Range
- [ca.1990-1995]
- Physical Description
- 38 photographs : col. prints ; 13 x 18 cm and 10 x 15 cm
- Scope & Content
- File consists of photographs depicting bears, mountain views, geological formations, field work and related subjects. Photographs were given to Ben Gadd by John Winnier[?] and David McIntyre for use in the second edition of his book, Handbook of the Canadian Rockies.
- Notes
- Some contents in file depict nudity
- Some items in file are annotated on back
- Material Details
- Photographs accompanied in file by original storage envelopes
- Name Access
- Gadd, Ben
- McIntyre, David
- Subject Access
- Wildlife
- Animals
- Bears
- Geology
- Landscapes
- Mountains
- Geological formation
- Publication
- Geographic Access
- Canada
- Alberta
- Banff National Park
- Jasper National Park
- Reproduction Restrictions
- Restrictions may apply
- Language
- English
- Related Material
- Corresponding negatives: V810 / II / A / NA - 24 to 30
- Category
- Environment
- Title Source
- Title based on contents of file
- Processing Status
- Processed
This material is presented as originally created; it may contain outdated cultural descriptions and
potentially offensive content.
Read more.