Narrow Results By
Author's copies
https://archives.whyte.org/en/permalink/descriptions56289
- Part Of
- Ben Gadd fonds
- Scope & Content
- File consists of author's copies of multiple editions of Ben Gadd's book, Handbook of the Canadian Rockies. Editions in file are annotated with notes and corrections by the author.
- Date Range
- 1991-1992
- 1995
- 1999
- 2003
- Reference Code
- M590 / II / A / 89 to 93
- Description Level
- 5 / File
- GMD
- Published record
- Textual record
- Newspaper clipping
- Part Of
- Ben Gadd fonds
- Description Level
- 5 / File
- Fonds Number
- M590
- V810
- S61
- Series
- M590 / II : Research and publication records
- Sous-Fonds
- M590
- Sub-Series
- M590 / II / A : Handbook of the Canadian Rockies
- Accession Number
- 2021.20
- Reference Code
- M590 / II / A / 89 to 93
- Responsibility
- Produced by Ben Gadd, Corax Press
- Date Range
- 1991-1992
- 1995
- 1999
- 2003
- Physical Description
- 18 cm of textual records : 5 volumes ; 14 x 21 cm
- Scope & Content
- File consists of author's copies of multiple editions of Ben Gadd's book, Handbook of the Canadian Rockies. Editions in file are annotated with notes and corrections by the author.
- Notes
- Volumes in file are arranged by date
- Name Access
- Gadd, Ben
- Subject Access
- Publication
- Research
- Professional and Personal Life
- Travel
- Environment
- Geology
- Natural history
- Wildlife
- Conservation
- National parks and reserves
- Tourism
- Recreation
- Geographic Access
- Canada
- Canadian Rocky Mountains
- Reproduction Restrictions
- Copyright restrictions apply
- Language
- English
- Creator
- Ben Gadd
- Title Source
- Original title used
- Processing Status
- Processed
This material is presented as originally created; it may contain outdated cultural descriptions and
potentially offensive content.
Read more.
Ben Gadd fonds
https://archives.whyte.org/en/permalink/descriptions55758
- Part Of
- Ben Gadd fonds
- Scope & Content
- Fonds consists of materials pertaining to Ben Gadd's personal life and career as an environmental researcher, educator, interpretive guide, publisher, public speaker and author, ca.1956-2018. Fonds includes maps, research materials, publication notes/drafts, correspondence, contracts, photographs, …
- Date Range
- 1956-2018
- Reference Code
- M590 / V810 / S61
- Description Level
- 1 / Fonds
- GMD
- Digital image
- Drawing
- Negative
- Newspaper clipping
- Photograph
- Photograph print
- Postcard
- Published record
- Textual record
- Video
- Transparency
- Part Of
- Ben Gadd fonds
- Description Level
- 1 / Fonds
- Fonds Number
- M590
- V810
- Sous-Fonds
- M590
- V810
- Accession Number
- 2021.20
- 2024.01
- Reference Code
- M590 / V810 / S61
- GMD
- Digital image
- Drawing
- Negative
- Newspaper clipping
- Photograph
- Photograph print
- Postcard
- Published record
- Textual record
- Video
- Transparency
- Date Range
- 1956-2018
- Physical Description
- ca. 7.9 metres of textual records -- ca. 274 maps -- 29 VHS tapes -- ca.15 discs with digital files -- 21 cassettes -- photographs -- oversized materials -- USB stick with 15 sldeshows
- History / Biographical
- Ben Gadd (1946-) is a retired naturalist, guide, geologist, instructor, freelance writer and award-winning author based in the Canadian Rockies. Ben was born in Colorado Springs, Colorado in 1946. He met his wife, Cia (Langdon) Gadd at Colorado College in 1965, and the couple married four weeks later. Ben and Cia had two sons, Will and Toby. Ben and his family relocated to Jasper in the late 1960s. Ben later attended the University of Lethbridge and graduated with a Bachelor's degree in Earth Science in 1972. Between 1976 and 1980, Ben taught classes at Mount Royal College and the Southern Alberta Institute of Technology; he later taught additional classes at Grant MacEwan College and Lakeland College. From 1981, Ben also worked as a seasonal naturalist/guide for Parks Canada. Ben left Parks Canada in 1985 to start an independent naturalist guiding business with Cia based in Jasper and other parts of the Canadian Rockies, which the couple continued to operate for over two decades. Ben published his best-known work, "Handbook of the Canadian Rockies", through his publishing company Corax Press in 1986. The second edition of "Handbook of the Canadian Rockies" received multiple awards after its release in 1995. Ben's fiction book, "Raven's End" won the title of Best Canadian Rockies Book at the Banff Mountain Film and Book Festival in 2001 and became a Canadian bestseller. Overall, Ben has authored or co-authored 11 books and received nearly one dozen awards for his achievements as a writer, researcher and guide. Ben continued to lead guided hikes and school programs until his retirement in 2016.
- Scope & Content
- Fonds consists of materials pertaining to Ben Gadd's personal life and career as an environmental researcher, educator, interpretive guide, publisher, public speaker and author, ca.1956-2018. Fonds includes maps, research materials, publication notes/drafts, correspondence, contracts, photographs, video and sound recordings, and other related material. Materials donated in 2024 include one USB stick containing
- Notes
- Ben Gadd fonds arrangement: Series I : Personal records - Subseries A : Travel guides and maps - Subseries B : Education and early writings - Subseries C : Personal interest files - Subseries D : Other personal and collected Series II : Research and publication records - Subseries A : Handbook of the Canadian Rockies - Subseries B : Other publications Series III : Professional records - Subseries A : Parks Canada Records - Subseries B : Interpretive guiding - Subseries C : Teaching records - Subseries D : Other contracts and projects Series IV : Legal and financial records - Subseries A : Legal records - Subseries B : Financial records
- Subject Access
- Education
- Research
- Publication
- Environment
- Geology
- Tourism
- Family and personal life
- Personal and Professional Life
- Academics
- Guiding
- Guides
- Businesses
- Finances
- Conservation
- Wildlife
- Natural history
- Sports and recreation
- Geographic Access
- Canada
- Alberta
- Jasper National Park
- Banff National Park
- Yoho National Park
- Kootenay National Park
- Lethbridge
- United States of America
- Colorado
- Canadian Rocky Mountains
- Reproduction Restrictions
- Copyright restrictions apply
- Language
- English
- French
- Dutch
- Title Source
- Title based on contents of fonds
- Processing Status
- Processed / Unprocessed
This material is presented as originally created; it may contain outdated cultural descriptions and
potentially offensive content.
Read more.
Interpretive guiding, 2000 to 2006
https://archives.whyte.org/en/permalink/descriptions55822
- Part Of
- Ben Gadd fonds
- Scope & Content
- File consists of notes, correspondence, pamphlets and other textual records pertaining to Ben Gadd's career as an interpretive guide and naturalist in the Canadian Rockies through his company, "Ben Gadd Interpretive Services".
- Date Range
- 2000-2006
- Reference Code
- M590 / III / B / 21 to 28
- Description Level
- 5 / File
- GMD
- Textual record
- Part Of
- Ben Gadd fonds
- Description Level
- 5 / File
- Fonds Number
- M590
- S61
- V810
- Series
- M590 / III : Professional records
- Sous-Fonds
- M590
- Sub-Series
- M590 / III / B : Interpretive guiding
- Accession Number
- 2021.20
- Reference Code
- M590 / III / B / 21 to 28
- GMD
- Textual record
- Date Range
- 2000-2006
- Physical Description
- 14 cm of textual records
- Scope & Content
- File consists of notes, correspondence, pamphlets and other textual records pertaining to Ben Gadd's career as an interpretive guide and naturalist in the Canadian Rockies through his company, "Ben Gadd Interpretive Services".
- Notes
- File folders are arranged chronologically: M590 / III / B / 21 : "Interp. guiding, etc." [2000] M590 / III / B / 22 and 23 : "Interp. guiding, etc." [2001, files 1 and 2] M590 / III / B / 24 : "Interp. guiding, etc" [2002] M590 / III / B / 25 : "Interp. guiding, etc." [2003] M590 / III / B / 26 : "Interp. guiding, etc" [2004] M590 / III / B / 27 : "Interp. guiding, etc." [2005] M590 / III / B / 28 : "Interp. guiding, speaking" [2006]
- Storage Range
- File box M590 / III / B / 21 to 28
- Name Access
- Gadd, Ben
- Subject Access
- Guides
- Guiding
- Environment
- Geology
- Natural history
- National parks and reserves
- Tourism
- Trail guides
- Education
- Employment
- Geographic Access
- Canada
- Alberta
- Jasper
- Jasper National Park
- Reproduction Restrictions
- Restrictions may apply
- Language
- English
- Category
- Education
- Environment
- Title Source
- Title based on contents of file
- Content Details
- Original titles of folders annotated by Ben Gadd have been preserved - see "Notes"
- Processing Status
- Processed
This material is presented as originally created; it may contain outdated cultural descriptions and
potentially offensive content.
Read more.
Interpretive guiding, 2007 to 2014
https://archives.whyte.org/en/permalink/descriptions55823
- Part Of
- Ben Gadd fonds
- Scope & Content
- File consists of notes, correspondence, pamphlets and other textual records pertaining to Ben Gadd's career as an interpretive guide and naturalist in the Canadian Rockies.
- Date Range
- 2007-2014
- Reference Code
- M590 / III / B / 29 to 32
- Description Level
- 5 / File
- GMD
- Textual record
- Part Of
- Ben Gadd fonds
- Description Level
- 5 / File
- Fonds Number
- M590
- S61
- V810
- Series
- M590 / III : Professional records
- Sous-Fonds
- M590
- Sub-Series
- M590 / III / B : Interpretive guiding
- Accession Number
- 2021.20
- Reference Code
- M590 / III / B / 29 to 32
- GMD
- Textual record
- Date Range
- 2007-2014
- Physical Description
- 6 cm of textual records
- Scope & Content
- File consists of notes, correspondence, pamphlets and other textual records pertaining to Ben Gadd's career as an interpretive guide and naturalist in the Canadian Rockies.
- Notes
- File folders are arranged chronologically: M590 / III / B / 29 : "Interp. guiding, speaking, etc." [2007] M590 / III / B / 30 : "Interp. guiding, etc." [2008] M590 / III / B / 31 : "Interp. guiding, etc" [2009] M590 / III / B / 32 : "Interp. guides, etc." [2010-2014]
- Name Access
- Gadd, Ben
- Subject Access
- Guides
- Guiding
- Environment
- Geology
- Natural history
- National parks and reserves
- Tourism
- Trail guides
- Education
- Employment
- Geographic Access
- Canada
- Alberta
- Jasper
- Jasper National Park
- Reproduction Restrictions
- Restrictions may apply
- Language
- English
- Category
- Education
- Environment
- Title Source
- Title based on contents of file
- Content Details
- Original titles of folders annotated by Ben Gadd have been preserved - see "Notes"
- Processing Status
- Processed
This material is presented as originally created; it may contain outdated cultural descriptions and
potentially offensive content.
Read more.
Jasper Institute pamphlets, course guides
https://archives.whyte.org/en/permalink/descriptions55825
- Part Of
- Ben Gadd fonds
- Scope & Content
- File consists of promotional pamphlets and guides pertaining to courses and interpretive programs offered through the Jasper Institute.
- Date Range
- 1993
- 1996
- 1998
- 2000-2006
- Reference Code
- M590 / III / B / 35
- Description Level
- 5 / File
- GMD
- Textual record
- Organization record
- Published record
- Part Of
- Ben Gadd fonds
- Description Level
- 5 / File
- Fonds Number
- M590
- S61
- V810
- Series
- M590 / III : Professional records
- Sous-Fonds
- M590
- Sub-Series
- M590 / III / B : Interpretive guiding
- Accession Number
- 2021.20
- Reference Code
- M590 / III / B / 35
- Date Range
- 1993
- 1996
- 1998
- 2000-2006
- Physical Description
- 1 cm of textual records
- Scope & Content
- File consists of promotional pamphlets and guides pertaining to courses and interpretive programs offered through the Jasper Institute.
- Notes
- File contains some duplicate materials
- Name Access
- Gadd, Ben
- Subject Access
- Guides
- Guiding
- Environment
- Geology
- Natural history
- National parks and reserves
- Tourism
- Trail guides
- Education
- Organizations
- Geographic Access
- Canada
- Alberta
- Jasper
- Jasper National Park
- Reproduction Restrictions
- Restrictions may apply
- Language
- English
- Category
- Education
- Environment
- Title Source
- Title based on contents of file
- Processing Status
- Processed
This material is presented as originally created; it may contain outdated cultural descriptions and
potentially offensive content.
Read more.
Jasper National Park: 360 Degrees of Inspiration
https://archives.whyte.org/en/permalink/descriptions56483
- Part Of
- Ben Gadd fonds
- Scope & Content
- File consists of one DVD containing a copy of "Jasper National Park: 360 Degrees of Inspiration". Content pertains to wildlife, natural views, whitewater rafting, kayaking, hiking and other related subjects. Video features Ben Gadd discussing the role of national parks.
- Date Range
- 2007
- Reference Code
- V810 / III / D / NV - 17
- Description Level
- 5 / File
- GMD
- Video
- Published record
- Part Of
- Ben Gadd fonds
- Description Level
- 5 / File
- Fonds Number
- M590
- V810
- S61
- Series
- V810 / III : Professional records
- Sous-Fonds
- V810
- Sub-Series
- V810 / III / D : Other contracts and projects
- Accession Number
- 2021.20
- Reference Code
- V810 / III / D / NV - 17
- Responsibility
- Produced by Shadow Light Canada Productions
- Date Range
- 2007
- Physical Description
- 1 DVD
- Scope & Content
- File consists of one DVD containing a copy of "Jasper National Park: 360 Degrees of Inspiration". Content pertains to wildlife, natural views, whitewater rafting, kayaking, hiking and other related subjects. Video features Ben Gadd discussing the role of national parks.
- Notes
- Ben Gadd appears in video at 2 min. 2 sec.; total running time 18 min. 36 sec.
- Name Access
- Gadd, Ben
- Subject Access
- Environment
- Natural history
- National parks and reserves
- Wildlife
- Sports
- Recreation
- Geographic Access
- Canada
- Alberta
- Cadomin
- Reproduction Restrictions
- Restrictions may apply
- Language
- English
- Title Source
- Original title used
- Processing Status
- Processed
This material is presented as originally created; it may contain outdated cultural descriptions and
potentially offensive content.
Read more.
Personal Interest Files
https://archives.whyte.org/en/permalink/descriptions55796
- Part Of
- Ben Gadd fonds
- Scope & Content
- Sub-series consists of textual records and photographs collected by Ben Gadd. Content pertains to various research subjects, current events and other topics of interest, including: environmental science; wildlife; sports and recreation; Parks Canada; clubs, charities and organizations; natural hist…
- Date Range
- [ca.1980-2015]
- Reference Code
- M590 / I / C
- V810 / I / C
- Description Level
- 4 / Sub-series
- GMD
- Textual record
- Photograph
- Digital image
- Part Of
- Ben Gadd fonds
- Description Level
- 4 / Sub-series
- Fonds Number
- M590
- V810
- Series
- Series I : Personal records
- Sous-Fonds
- M590
- V810
- Sub-Series
- Subseries C : Personal Interest Files
- Accession Number
- 2021.20
- Reference Code
- M590 / I / C
- V810 / I / C
- Date Range
- [ca.1980-2015]
- Physical Description
- ca.180 cm of textual records -- 5 CDs with digital image files -- 1 floppy disk -- ca.122 photograph prints : b&w and col. -- 2 negatives : b&w ; 6 x 7.5 cm -- 26 film strips : col. negatives ; 35 mm
- Scope & Content
- Sub-series consists of textual records and photographs collected by Ben Gadd. Content pertains to various research subjects, current events and other topics of interest, including: environmental science; wildlife; sports and recreation; Parks Canada; clubs, charities and organizations; natural history; and conservation.
- Notes
- Subjects are arranged alphabetically by title. Original titles and arrangement of materials by Ben Gadd has been preserved. See file-level descriptions for content details.
- Name Access
- Gadd, Ben
- Subject Access
- Animals
- Buildings
- Buildings and facilities
- Businesses
- Boats
- Climbing
- Columbia Icefield
- Community events
- Community life
- Conservation
- Dams
- Environment
- Events
- Forestry
- Fishing
- Flowers
- Government
- Geography
- Geology
- Hiking
- History
- Ice climbing
- Land, settlement and immigration
- Landscapes
- Laws and legislation
- Membership
- Mining
- Mountaineering
- Municipal views
- Natural history
- Natural resources
- Parks Canada
- Politics and government
- Property
- Provincial parks and reserves
- Recreation
- Rivers
- Science and technology
- Settlement
- Skiing
- Snakes, Insects
- Sports
- Tourism
- Townsite development
- Trails
- Transportation
- Travel
- Wildlife
- Geographic Access
- Canada
- Alberta
- British Columbia
- United States of America
- Rocky Mountains
- Canadian Rocky Mountains
- Reproduction Restrictions
- Restrictions may apply
- Language
- English
- Category
- Commerce and industry
- Environment
- Exploration, discovery and travel
- Government
- Land, settlement and immigration
- Law and justice
- Natural resources
- Politics
- Science and technology
- Sports, recreation and leisure
- Transportation
- Title Source
- Original title used
- Processing Status
- Processed
This material is presented as originally created; it may contain outdated cultural descriptions and
potentially offensive content.
Read more.
Personal Interest Files - "Federation of Alberta Naturalists" to "Green Party"
https://archives.whyte.org/en/permalink/descriptions55803
- Part Of
- Ben Gadd fonds
- Scope & Content
- File consists of personal interest materials, including newspaper clippings, research articles, loose notes, and other textual records collected by Ben Gadd. Materials are arranged alphabetically by subject title.
- Date Range
- [ca.1980-2015]
- Reference Code
- M590 / I / C / 57 to 70
- Description Level
- 5 / File
- GMD
- Textual record
- Published record
- Newspaper clipping
- Part Of
- Ben Gadd fonds
- Description Level
- 5 / File
- Fonds Number
- M590
- V810
- S61
- Series
- M590 / I : Personal records
- Sous-Fonds
- M590
- Sub-Series
- M590 / I / C : Personal Interest Files
- Accession Number
- 2021.20
- Reference Code
- M590 / I / C / 57 to 70
- Responsibility
- Compiled by Ben Gadd
- Date Range
- [ca.1980-2015]
- Physical Description
- 12 cm of textual records
- Scope & Content
- File consists of personal interest materials, including newspaper clippings, research articles, loose notes, and other textual records collected by Ben Gadd. Materials are arranged alphabetically by subject title.
- Notes
- Contents of individual folders in file: M590 / I / C / 57 : Federation of Alberta Naturalists M590 / I / C / 58 : Firesmart, Forestwise M590 / I / C / 59 : Fishing, Boats M590 / I / C / 60 : Flanagan, Rory M590 / I / C / 61 : Forest Fires M590 / I / C / 62 to 63 : Four Mountain Parks and Waterton [Files 1 and 2 of 2] M590 / I / C / 64 : Four Mountain Parks Planning Review, Other M590 / I / C / 65 : Free Trade, GATT, NAFTA M590 / I / C / 66 : Friends of Wells Gray Park M590 / I / C / 67 : Grassi Lakes Geology M590 / I / C / 68 : GSC M590 / I / C / 69 : Global Warming M590 / I / C / 70 : Green Party
- Name Access
- Gadd, Ben
- Subject Access
- Sports and recreation
- Tourism
- National parks and reserves
- Government
- Wildlife
- Conservation
- Environment
- Geology
- Fires
- Fishing
- Natural history
- Politics
- Geographic Access
- Canada
- Alberta
- Canadian Rocky Mountains
- Jasper
- Waterton
- Grassi Lake
- Reproduction Restrictions
- Restrictions may apply
- Language
- English
- Title Source
- Original title used
- Processing Status
- Processed
This material is presented as originally created; it may contain outdated cultural descriptions and
potentially offensive content.
Read more.
Personal Interest Files - "Maligne Canyon Teahouse" to "Maligne Valley - Not Canyon"
https://archives.whyte.org/en/permalink/descriptions55806
- Part Of
- Ben Gadd fonds
- Scope & Content
- File consists of personal interest materials, including newspaper clippings, research articles, loose notes, and other textual records collected by Ben Gadd. Materials are arranged alphabetically by subject title.
- Date Range
- [ca.1980-2015]
- Reference Code
- M590 / I / C / 94 to 100
- Description Level
- 5 / File
- GMD
- Textual record
- Published record
- Newspaper clipping
- Part Of
- Ben Gadd fonds
- Description Level
- 5 / File
- Fonds Number
- M590
- V810
- S61
- Series
- M590 / I : Personal records
- Sous-Fonds
- M590
- Sub-Series
- M590 / I / C : Personal Interest Files
- Accession Number
- 2021.20
- Reference Code
- M590 / I / C / 94 to 100
- Responsibility
- Compiled by Ben Gadd
- Date Range
- [ca.1980-2015]
- Physical Description
- 12 cm of textual records
- Scope & Content
- File consists of personal interest materials, including newspaper clippings, research articles, loose notes, and other textual records collected by Ben Gadd. Materials are arranged alphabetically by subject title.
- Notes
- Contents of individual folders in file: M590 / I / C / 94 : Maligne Canyon Teahouse M590 / I / C / 95 : Maligne Valley Caribou and Maligne Tours M590 / I / C / 96 : Maligne Valley History M590 / I / C / 97 to 99 : Maligne Valley Planning [Files 1 to 3 of 3] M590 / I / C / 100 : Maligne Valley - Not Canyon
- Name Access
- Gadd, Ben
- Subject Access
- Sports and recreation
- Tourism
- Environment
- Businesses
- History
- Natural history
- Landscapes
- Conservation
- Geographic Access
- Canada
- Alberta
- Maligne Canyon
- Maligne Lake
- Jasper National Park
- Reproduction Restrictions
- Restrictions may apply
- Language
- English
- Title Source
- Original title used
- Processing Status
- Processed
This material is presented as originally created; it may contain outdated cultural descriptions and
potentially offensive content.
Read more.
Personal Interest Files - "Marmot Basin Expansion" to "Palisades Centre"
https://archives.whyte.org/en/permalink/descriptions55809
- Part Of
- Ben Gadd fonds
- Scope & Content
- File consists of personal interest materials, including newspaper clippings, research articles, loose notes, and other textual records collected by Ben Gadd. Materials are arranged alphabetically by subject title.
- Date Range
- [ca.1980-2015]
- Reference Code
- M590 / I / C / 101 to 119
- Description Level
- 5 / File
- GMD
- Textual record
- Published record
- Newspaper clipping
- Part Of
- Ben Gadd fonds
- Description Level
- 5 / File
- Fonds Number
- M590
- V810
- S61
- Series
- M590 / I : Personal records
- Sous-Fonds
- M590
- Sub-Series
- M590 / I / C : Personal Interest Files
- Accession Number
- 2021.20
- Reference Code
- M590 / I / C / 101 to 119
- Responsibility
- Compiled by Ben Gadd
- Date Range
- [ca.1980-2015]
- Physical Description
- 12 cm of textual records
- Scope & Content
- File consists of personal interest materials, including newspaper clippings, research articles, loose notes, and other textual records collected by Ben Gadd. Materials are arranged alphabetically by subject title.
- Notes
- Contents of individual folders in file: M590 / I / C / 101 : Marmot Basin Expansion M590 / I / C / 102 : Military M590 / I / C / 103 : Mining M590 / I / C / 104 : Mission Statement, Policy M590 / I / C / 105 : MLAs, MPs M590 / I / C / 106 : Pat Morrow M590 / I / C / 107 : Mountain Biking, New Jasper Trails Project M590 / I / C / 108 : Mumm Creek M590 / I / C / 109 : Nakimu Cave M590 / I / C / 110 : National Party M590 / I / C / 111 : National Parks M590 / I / C / 112 : Natural Areas, Special Places 2000 M590 / I / C / 113 : Natural History Tours M590 / I / C / 114 : Northern River Basins Study M590 / I / C / 115 : Oldman Dam M590 / I / C / 16 : Park Link M590 / I / C / 117 : Parks for Tomorrow M590 / I / C / 118 to 119 : Palisades Centre [Files 1 and 2 of 4]
- Name Access
- Gadd, Ben
- Subject Access
- Sports and recreation
- Bicycles
- National parks and reserves
- Tourism
- Travel
- Environment
- Natural history
- Natural resources
- Oil
- Landscapes
- Conservation
- Military
- Government
- Geographic Access
- Canada
- Alberta
- Marmot Basin
- Nakimu Caves
- Mumm Creek
- Jasper National Park
- Glacier National Park
- Reproduction Restrictions
- Restrictions may apply
- Language
- English
- Title Source
- Original title used
- Processing Status
- Processed
This material is presented as originally created; it may contain outdated cultural descriptions and
potentially offensive content.
Read more.