Boosters and barkers : financing Canada's involvement in the First World War
https://archives.whyte.org/en/permalink/catalogue26563
- Medium
- Library - Book (including soft-cover and pamphlets)
- Published Date
- 2023
- Author
- Roberts, David
- Publisher
- Vancouver : UBC Press
- Call Number
- 08.1 R54b
- Author
- Roberts, David
- Publisher
- Vancouver : UBC Press
- Published Date
- 2023
- Physical Description
- x, 393 pages : illustrations ; 24 cm.
- Subjects
- World War I
- World War, 1914-1918
- Abstract
- ""Stick it, Canada! Buy more Victory Bonds!" The First World War demanded deep personal sacrifice in the field and at home--even when home was far from the front. It also made unrelenting financial demands on both the governments and populations of Canada and Newfoundland. Boosters and Barkers is a highly original examination of the drive to finance Canadian participation in the conflict: Ottawa's calls for direct public contributions in the form of war bonds; the intersections with imperial funding, taxation, and conventional revenue; and the substantial fiscal implications of participation in the conflict during and after the war. Canada's six bond-selling campaigns received an astounding response, generating revenue that covered almost a third of the country's total war costs, which were estimated at 6.6 billion. This amount was modest in comparison with the burdens placed on European countries, but it was still a dramatic contribution from a dominion so distant from the front. This story is one of inexorable need, shrewd propaganda, resistance, engagement, and long-term consequence. Boosters and Barkers mines a wide range of sources in Canada, the United States, and Britain to reveal how bond campaigns used coercive, modern marketing techniques--encompassing print, images, and music--to sell both the war and wide public participation."-- Provided by publisher.
- ISBN
- 9780774869591
- Accession Number
- P2024.06
- Call Number
- 08.1 R54b
- Collection
- Archives Library
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